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What I Do

My mission is to help B2B companies adapt their organisations and processes to make their revenue teams more efficient, drive revenue, increase profits, and reduce costs. I contribute operationally the execution of action plans we designed together.

Discovery

Audit your teams and CRM systems, and build actionable plans.

Salesforce / HubSpot Integration

Build and optimise your CRM systems & martech stacks to automate tasks and let your teams focus on driving revenue.

Notion/Slite Deployment

Build a comprehensive collaboration framework to foster decision taking according to your goals & top priorities

Key Insights & Dashboarding

Setup your CRM & Processes, enable revenue teams to get actionable data, extract strategic insights and faster the key decision process.

GTM Strategy & Execution

Introduce and sell your product(s) to your target audience, foster product adoption and retention, and increase brand awareness.

Build action plans & execute

Bridge the gap between strategy and execution. Coordinate projects across multiple domains. Contribute to execution, foster collaboration and adoption, and provide mentoring and teaching.

Recent PROJects

Portefolio

Web_Category_business_ops

Business Analysis & Sales Ops


✔️ 1 year of track record for the board reporting, stabilisation of main KPIS and predictability 

✔️ Develop pipeline and revenue visibility and predictability (Forecast, %growth, Waterfall, Net Retention, LTV, CAC)

✔️ Process to manage Marketing --> Sales, Sales --> Customer Success handovers

✔️ Design templates : Pipeline review, quote, contract, pricing grid, Territory mapping & goals, Commission plans

✔️Develop routines & automation to get the CRM Up-To-Date

Web_Category_BUILD

Hubspot / Salesforce Integration


✔️ Setup & Sync Hubspot Marketing with Salesforce Sales Cloud : contacts, leads, accounts, event attendees. 

✔️ Define lead lifecycle stages : MQL, SAL, SQL, ICP & behaviour scoring,

✔️ Enrich/track/root/assign leads & measure handover SLAs 

✔️ Develop Data cleansing & completeness evaluation routines

Web_Category_GROWTH

Growth Strategy & Execution


✔️Identify Tier 1 companies and buyer personas

✔️Collect and enrich people & company information

✔️Co-write the sales playbook: key messaging, how to face objections ..

✔️Orchestrate contributions to build multi-channel sequences

✔️ Measure performances and setup a feedback loop across 5 geos

Web_MARTECH_STACK

Manage a complex tech stack


✔️Manage a complex martech stack +50 apps

✔️Handle & maintain no-code integrations

✔️Follow-up on contract renewals and negociation

✔️Onboard new apps (RFI, RFP), disconnect old ones

✔️Ensure of the data integrity and reliability

Web_Category_lead_management

Lead Management Process


✔️Define the lead source (first touch, last touch attribution model)

✔️Collect, track & root leads

✔️Define SLAs, and lifecycle stages

✔️ Assign leads to a team of +20 across 10 geos

✔️Data Augmentation : setup data enrichment and cleansing loops

✔️Track and monitor the MQL to Opportunity volocity

✔️Setup feedback loop and design nurturing programs

Web_Category_Demand_Gen

Build a maturity assessment form


✔️Build the assessment form logic in collaboration with the product team

✔️Deploy the form in white label mode on +30 partner

✔️Capture and distribute leads

✔️Track and measure the performance

✔️Feed the product team with insights

View all projects

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Interested in working together? We'de love to hear from you!
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